We provide support to software companies that sell software and related services into large organisations, covering the processes and tactics used by professional buyers when positioning and negotiating big ticket software licensing and support agreements and bespoke development projects. In essence, we help you understand the procurement processes that apply within these large customer firms and help you understand the mind set and practices of professional software buyers.

Our support includes negotiation training (particularly as this relates to the negotiation tactics used by professional software buyers) and how to develop effective negotiation strategies to win more deals and deliver better margins on your software sales.